Social CRM - The integration of social media with traditional CRM

Social CRM (SCRM), sometimes known as CRM 2.0, goes beyond traditional CRM to incorporate social media into the capture of customer relationship information.

A SCRM tool set is intended to help folks within a company deepen their business relationships collecting actionable intelligence from your social channels to help propel your business.

Examples of social channels can span anything from your own community sites to Facebook to Twitter and beyond.

The slide presentation below provides insight into SCRM solutions -- features, benefits, and primary elements of the solution.

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