Lawrence Buchanan wrote a dandy article about the importance of understanding the dollars and sense impact of social business.

While he values determining the return on investment (ROI) for social business initiatives, he also expresses a preference for the Return on Customer (ROC) which is a means to determine the total customer equity.

To me, ROC is the little brother to smROI because getting to the latter is influenced by the former.

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Find out how to determine social media and SCRM value and ROI at a complimentary webinar sponsored by Pathlight Solutions, a subsidiary of Intellicore Design Consulting.

Date: December 10, 2009
Time: 2 pm EST (USA)
Presenters: Kathy Herrmann, partner, Pathlight Solutions (and Intellicore Design Consulting).

In the webinar, you'll discover:

• Social media gains and costs - and the time-value of related cash flows.
  • Gains = Revenues and cost savings
  • Costs = Personnel and technology
• The secret to managing uncertainty.
• How to determine social media and SCRM Net Present Value and ROI.

Who should attend:  C-Level execs – as well as anyone interested in understanding how to perform a rigorous valuation of social media and its supporting technology.

Register today for the must-attend Social Media and SCRM Valuation and ROI webinar and focus your efforts on determining whether social media is the best customer-facing initiative for your company to undertake.

If you have any problems registering, contact me for help here.