ValueRight Social Media

Become your executive team's best friend by showing them the economic value of social media.

ValueRight Social Media solves challenge of determining social media value and ROI - and allows you to show executives the money.

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Entries in crm (14)

Monday
May032010

SCRM’s dirty little word is really not so dirty

Lawrence Buchanan wrote a dandy article about the importance of understanding the dollars and sense impact of social business.

While he values determining the return on investment (ROI) for social business initiatives, he also expresses a preference for the Return on Customer (ROC) which is a means to determine the total customer equity.

To me, ROC is the little brother to smROI because getting to the latter is influenced by the former.

Click to read more ...

Monday
May032010

Simplifying Social business - How real people work

The social business model exalts engagement and collaboration with customers, partners, and employees. 

Strip it back and the reason why the social business model is fundamentally important is because it supports how real people relate and do real business.

Why then are companies still confused about the social business model?  Why aren’t they rushing to implement it in their own companies?

I’m going to explore these issues in this white paper, although I’m going to come at the discussion from a little different perspective than most other thought leaders in the social business space.

Along the way, I’ll explore why the social business model is so important for companies today ─ and the potential impact on failing to pay attention to it.

 

Click here to read Simplifying Social Business.

Wednesday
Apr142010

Who owns the customer relationship?

I struggle with this question.  Crowd wisdom in Social CRM (SCRM) circles says in today’s world the customer owns the relationship.  That’s the power of social media.

True confessions, though, I’m not completely comfortable with this idea.

The reason? The inequality in a relationship where one party holds more power than the other.

Some will say the point of social media is to give customers power back.  Yes, it’s true – and it’s one of the great things about social media.  However, I also have concerns about the pendulum swinging too far to the left, in which case a new problem arises.

Click to read more ...

Tuesday
Mar022010

Talking Around the Town - March 5, 2010

Here's are some of the places where I've visited this week...

 

Social CRM: The Social Media Plugin To Make Businesses Customer-Centric

Mike Boysen is a pragmatic SCRM thought leader who shared his thoughts on why technology follows SCRM strategy.  I agreed with my own take.

 

Is a Business Culture Change required to find value in Social?

Mitch Lieberman raises the questions and shares his thoughts on a few answers.  I added mine.

Click to read more ...

Friday
Dec042009

FREE Webinar - How To Determine Social Media and SCRM Value and ROI

Find out how to determine social media and SCRM value and ROI at a complimentary webinar sponsored by Pathlight Solutions, a subsidiary of Intellicore Design Consulting.

Date: December 10, 2009
Time: 2 pm EST (USA)
Presenters: Kathy Herrmann, partner, Pathlight Solutions (and Intellicore Design Consulting).

In the webinar, you'll discover:

  • Social media gains and costs - and the time-value of related cash flows.
    • Gains = Revenues and cost savings
    • Costs = Personnel and technology
  • The secret to managing uncertainty.
  • How to determine social media and SCRM Net Present Value and ROI.

Who should attend:  C-Level execs – as well as anyone interested in understanding how to perform a rigorous valuation of social media and its supporting technology.

 

Register today for the must-attend Social Media and SCRM Valuation and ROI webinar and focus your efforts on determining whether social media is the best customer-facing initiative for your company to undertake.

If you have any problems registering, contact me for help here.