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Entries in crm (11)

Tuesday
02Mar2010

Talking Around the Town - March 5, 2010

DateTuesday, March 2, 2010 at 11:43AM | AuthorKathy Herrmann | Print ArticlePrint Article |

Here's are some of the places where I've visited this week...

 

Social CRM: The Social Media Plugin To Make Businesses Customer-Centric

Mike Boysen is a pragmatic SCRM thought leader who shared his thoughts on why technology follows SCRM strategy.  I agreed with my own take.

 

Is a Business Culture Change required to find value in Social?

Mitch Lieberman raises the questions and shares his thoughts on a few answers.  I added mine.

Click to read more ...

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Friday
04Dec2009

FREE Webinar - How To Determine Social Media and SCRM Value and ROI

DateFriday, December 4, 2009 at 2:52PM | AuthorKathy Herrmann | Print ArticlePrint Article |

Find out how to determine social media and SCRM value and ROI at a complimentary webinar sponsored by Pathlight Solutions, a subsidiary of Intellicore Design Consulting.

Date: December 10, 2009
Time: 2 pm EST (USA)
Presenters: Kathy Herrmann, partner, Pathlight Solutions (and Intellicore Design Consulting).

In the webinar, you'll discover:

  • Social media gains and costs - and the time-value of related cash flows.
    • Gains = Revenues and cost savings
    • Costs = Personnel and technology
  • The secret to managing uncertainty.
  • How to determine social media and SCRM Net Present Value and ROI.

Who should attend:  C-Level execs – as well as anyone interested in understanding how to perform a rigorous valuation of social media and its supporting technology.

 

Register today for the must-attend Social Media and SCRM Valuation and ROI webinar and focus your efforts on determining whether social media is the best customer-facing initiative for your company to undertake.

If you have any problems registering, contact me for help here.

 

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Friday
30Oct2009

Talking Around the Town – Friday, 10/30/09

DateFriday, October 30, 2009 at 9:45AM | AuthorKathy Herrmann | Print ArticlePrint Article |

Thanks to all the folks who took time to write articles and share their thoughts.  

So many good topics on technology, CRM, and social businesses.  So many opportunities to comment. 

And I did, I did. Here are the places I visited this week.

 

Sales is much more than just sales people

A Twitter discussion on the lead to opportunity life cycle moved to a Mitch Lieberman's blog (sometimes you need more than 140 characters for conversations).  My 2 cents on the customer life cycle and it's place in lead nurturing through opportunity to conversion to customer.

Also be sure to check out the article I wrote as a follow up to Mitch's.  It's Take ownership of your customer relationships - And win.

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Wednesday
28Oct2009

Take ownership of your customer relationships - And win

DateWednesday, October 28, 2009 at 4:39PM | AuthorKathy Herrmann | Print ArticlePrint Article |

Who owns prospects and customers in your company?  Do you know?  Just as importantly, would folks in other departments give the same answer?

You need "yes" answers to all those questions or you'll mismanage your customer relationships.

To get to "yes," your customer-facing teams need good definitions of your company's Customer Life Cycle and Rules of (Customer) Engagement.

Let’s dish on strategies to propel your company's business success by spring boarding on well-defined customer relationships  – and then layer in the technology tools for managing the customer.

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Wednesday
23Sep2009

The Great Social Media and Social CRM debates

DateWednesday, September 23, 2009 at 4:05PM | AuthorKathy Herrmann | Print ArticlePrint Article |

I spend très beaucoup time keeping up with thought leadership on social media and social CRM topics, hopefully adding to the discussion. 

A big discussion topic centers on whether social media is a paradigm shift for how companies will be called to interact with their customers. 

Is it?  Hmmm. Yes and no.  I’m going to give you my 2 cents worth and am interested in yours.

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