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There are ongoing discussions ablaze concerning how to label social media technology solutions. Should they be called Social CRM or Social Business solutions or what have you.
It’s beneficial to decide on labels so we can all speak a common language so the discussion is important.
However, the focus on the technology is also a cart before the horse phenomena.
One of the big questions on social media software solutions is ROI. The general thought is it’s hard to determine. I disagree -- at least when it comes to business social software used like that used for collaboration (think GroupSwim as an example).
Just so we’re on the same page, by collaborative software I’m thinking of feature functionality like wikis, file sharing, and discussions.
What you want for a return on any business investment is either revenue generation or cost savings.
Over the last two articles in the Sales Challenges series (here and here), we’ve delved into the sales challenges revolving on messaging, prospecting and closing sales. We also identified using online community and CRM solutions to resolve these challenges.
Today, I want to close the loop by discussing the benefits of integrating these solutions together to further mitigate sales challenges.
automation, business, business-processes, groupswim, intellicore-design, intellicore-design-consulting, messaging, online-community, opportunity, prospecting, sales, salesforce marketing, social-software, software-solution in File sharing, Group Forum, GroupSwim, Intellicore Design, Marketing, Messaging, Sales, Salesforce.com 
Yesterday, we opened the Sales Challenge series by looking at challenges around messaging and the solutions to mitigate them. Today, we’re going to investigate challenges around prospecting and closing sales and the ways in which you can use CRM and community solutions to resolve them.
automation, business, business-processes, groupswim, intellicore-design, intellicore-design-consulting, messaging, online-community, opportunity, prospecting, sales, salesforce marketing, social-software, software-solution in File sharing, GroupSwim, Intellicore Design, Marketing, Messaging, Sales, Salesforce.com, Wikis 
In this economy, we all face sales challenges. Topping the list are those related to messaging, prospecting, and closing the sale.
Each of these challenges can be mitigated through the effective use of CRM and community solutions in the Sales Challenge series will investigate each and provide solutions to mitigate them. To start off, we’ll focus on the messaging.
However, these challenges interconnect so in our third and closing article in the Sales Challenge series, we’ll address integrating the solutions to achieve a holistic resolution.
automation, business, business-processes, groupswim, intellicore-design, intellicore-design-consulting, messaging, online-community, opportunity, prospecting, sales, salesforce marketing, social-software, software-solution in File sharing, Group Forum, GroupSwim, Intellicore Design, Marketing, Sales, Salesforce.com, Wikis 
