The other day, I blogged about why a company should build a collaborative online community.  Today's let's dig into the features and benefits for the various dimensions of collaborative community solutions.

First, a quick review.  Community solutions are multi-dimensional and most are modular in nature, allowing you to take the ones you want and scale up later if desired.  You can elect to push information out, pull it in or do some combination of the two. 

Common options include: ...

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As a marketing professional, I spend large chunks of my day thinking about my company or client's corporate brand or identity and finding ways to communicate the essence of the brand to customers, prospects, partners and other audiences.  When I do my job well, then the company readily attracts prospects and retains customers.  If I don't, then we lose business opportunities because others won't recognize who we are or what we do.

One way to successfully communicate is through collaborative online communities.

Now, if you're a company with a strong consumer focus, the idea of creating online communities is more obvious.  What if you're focus is B2B?  And what if you're organizational focus isn't business at all? 

Does an online community make sense for you?

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