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« Who owns the customer relationship? | Main | Sensemakers versus Skynet »
Tuesday
Mar022010

Talking Around the Town - March 5, 2010

Here's are some of the places where I've visited this week...

 

Social CRM: The Social Media Plugin To Make Businesses Customer-Centric

Mike Boysen is a pragmatic SCRM thought leader who shared his thoughts on why technology follows SCRM strategy.  I agreed with my own take.

 

Is a Business Culture Change required to find value in Social?

Mitch Lieberman raises the questions and shares his thoughts on a few answers.  I added mine.

 

And now a whoops.  I'm behind on Talking Around the Town so here are some articles where I commented from past weeks. 

 

The Maturation of Social Media ROI

Brian Solis postulates if businesses define social action and measure it, then they can expand the impact of new media beyond the profit and loss.  I agree in concept, while still keeping your eye on the bottom line.

 

Social CRM – What Relationships Should You Care For, And Why?

Wim Rampen weighs in on what customers really want to know -- and explains why not every buyer wants a relationship with its vendor(s). I agree in principal -- and then explain why some buyers very definitely do want a relationship.

 

Paco Underhill Tells Us What Women Want And Some Thoughts on Gender and Business

I loved Blake Landau's blog article, and her perspective, so even though it's a departure from my usual Talking Around The Town flags, I just had to include her article in the list.  Read what Blake had to say about women in business and my personal thoughts.  Better yet, share yours.

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Reader Comments (1)

Well I read your blog. Thanks for sharing information..!

Today organizations’ supply chains are going global and becoming more complex. Organizations are investing in B2B integration to automate business processes and enable collaboration and information exchange with customers, suppliers and external partners. I will attend a webinar which is hosted by YASH Technologies on March 16, 2010 to know “How to achieve supply chain excellence with B2B Integration?” If you want to join the webinar, register here http://www.yash.com/news-events/webinars/yash-webinars.php

March 15, 2010 | Unregistered CommenterRichard

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