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Friday
22Jan2010

5. Social business dollars and sense

DateFriday, January 22, 2010 at 5:55PM | AuthorKathy Herrmann | Print ArticlePrint Article |

Are you trying to get your management team's buy in for your social business initiatives?  Are they asking how your company makes money with social business or at least lowers cost for customer support?

If you want your social business initiative to stand out, then you have to talk dollars and sense. 

Now the “sense” part relates to strategy and benefits – and we discussed these in articles 2 and 3 of the eSeries.

The dollars part though, that relates to Valuation.  And yeah, for a lot of folks economics isn't the fun, sexy part of social initiatives -- but it is necessary to get to Go (and Go means the start of success which is fun and sexy).

In today's article, I'm demystifying Valuation. I'll take out the guess work so it's easy to get your arms around it.

 

Click here to continue reading this article on Pathlight Solutions, our sister site.


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Friday
22Jan2010

4. Blast Away Social Media ROI Myths

DateFriday, January 22, 2010 at 11:21AM | AuthorKathy Herrmann | Print ArticlePrint Article |

Are you confused about social media and its ROI? You’re not alone.

One big reason for the confusion is because social business, of which social media is a part, abounds with ROI (a.k.a. valuation) myths.

Today’s article focuses on getting real about social media. Get ready to blast away those show-stopping myths so you can start building a holistic and reasonable business case for your social initiative.

Once you do, you'll be a giant step closer to gaining your management's buy-in and impressing them one more time.

This is the 4th installment of the Business of Social Business.

 

Click here to continue reading this article on Pathlight Solutions, our sister site.


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Friday
22Jan2010

Talking Around the Town -- January 22, 2010

DateFriday, January 22, 2010 at 11:20AM | AuthorKathy Herrmann | Print ArticlePrint Article |

Two super members of the Twitter #SCRM Accidental Community provided thoughts on customers in an SCRM world.   

 

Rethinking Sales in a SCRM Strategy

Mark Tamis' article highlights changes to the sales model that social business (the SCRM) is bringing into organizations. I see differences in good and bad sales reps.

The Social Business Engine (part 1 of n)

Mitch Lieberman started up his newest series by provoking thoughts of going back to the future. Added my take on the Village Model of Business.

 

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Monday
18Jan2010

Building blocks in a social business strategy

DateMonday, January 18, 2010 at 3:13PM | AuthorKathy Herrmann | Print ArticlePrint Article |

In a recent article in the Business of Social Business eSeries, I wrote about the 4 Pillars of Social Business Strategy.  Today’s article builds on that strategic foundation by looking at functional considerations for your social business.

Although a social business model can touch all aspects of your operations, and for the better, the top 3 arenas to consider are:

  • Marketing – engaging prospects and customers to extend sales.
  • Service – supporting existing customers and partners.
  • Team collaboration – with combinations of internal and external audiences.

Let’s look at each in more detail because each will impose variations to your social strategy.  This is the 3rd installment of the Business of Social Business eSeries.

 

(Note: Up next in the next installment, we’ll blast through social media valuation myths.  ‘Cause if you want your social business strategy to be successful, you have to get real.)

 

Click here to continue reading this article on Pathlight Solutions, our sister site.

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Wednesday
13Jan2010

Talking Around the Town -- January 15, 2010

DateWednesday, January 13, 2010 at 10:23AM | AuthorKathy Herrmann | Print ArticlePrint Article |

Never let it be said I lack things to say! :-) Here's where I've stopped in and shared opinions in the last week...

The ROI of CRM (and Social CRM) -- This week's best!

Mike Boysen wrote a dandy article consolidating thoughts from a variety of folks, including me.  I also added more thoughts in the comments.

ROI Hype: Finance for Fools?

Andrew Rudin discusses what is needed to evaluate the value of a corporate initiative -- and he gets it.  I shared some related thoughts. 

Hey Social Media – It’s not all about You! 

I like the way Alasdair Munn thinks and this article is one of the reasons.  He sees the big picture.

HOW TO: Measure Social Media ROI

Despite the title, Christina Warren's article focuses mostly on metric tools rather than how to, you know, actually determine social media valuation.  I made comments salient to valuation.  

If you want to know an actual methodology to determine the value of social business initiatives (including social media) , then check out my webinar How To Determine Social Media and SCRM Value and ROI.

Social Media ROI for Small Businesses

Christina wrote an abbreviated version of her above Mashable article.  My comment here was a mirror of the one I posted in the article above.

 

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